Loyalty Card System :Develop a digital or physical loyalty card system that can be easily distributed to customers. The system should be user-friendly and capable of tracking customer transactions and points earned.

Integration with Retailers & COCO Shops :Ensure seamless integration of the loyalty program with the existing distribution network, including third-party retailers and Patanjali's COCO shops. Retailers should be able to issue and accept loyalty cards and update customer transactions.

Rewards and Benefits :Define a comprehensive rewards and benefits structure. Determine what customers will earn points for (e.g., purchase frequency, purchase amount) and what rewards they can redeem (e.g., discounts, free products).

Customer Registration :Implement a system for customers to register for the loyalty program. This could be through online registration, mobile apps, or in-store registration at retailers and COCO shops.

Point Tracking :Develop a secure and accurate system to track loyalty points earned by customers. Ensure real-time or near-real-time updates to keep customers informed about their point balance.

Communication :Establish a communication strategy to inform customers about the program, their benefits, and any ongoing promotions or offers. Utilize email, SMS, mobile apps, and in-store signage.

Analytics and Reporting :Create a system for tracking the program's performance and customer engagement. Analyze data to make informed decisions about program adjustments.

Research & Benchmarking :Our dedicated research team, composed of industry experts initiated comprehensive market research to gain valuable insights into customer preferences and competitor programs, ultimately crafting an appealing rewards structure. Deliberating on the introduction of tiered rewards designed to encourage repeat purchases among customers at different levels of loyalty.Ensuring a continuous process of refreshing and expanding the range of rewards to inject excitement and novelty into the program, keeping it engaging for participants.

Loyalty Card System :Basis the research insights loyalty card system was built to consider providing both physical and digital loyalty cards to accommodate diverse customer preferences. Ensure that each loyalty card possesses a distinct identifier, such as a barcode or QR code, to simplify tracking. Additionally, establish a user-friendly mobile app or web portal where customers can easily register their cards and conveniently monitor their points and rewards.

Integration With Retailer & COCO Shop :Our Strategy experts devised a strategy to enrich and expand the current interaction with merchants and COCO owners. This was accomplished through a comprehensive review of the existing processes and training modules, followed by the provision of training and support to empower retailers and COCO shops to actively participate in the program.